John Hulland named new head of UGA’s Department of Marketing

Hulland succeeds Charlotte Mason, who led the department for 13 years

Merritt Melancon | Jun. 21, 2021

John Hulland
John Hulland

John Hulland, who holds the Emily H. and Charles M. Tanner Jr. Chair in Sales Management at the Terry College of Business, was appointed to head the Department of Marketing. The appointment takes effect July 1, according to the announcement by Dean Benjamin C. Ayers.

Hulland, who came to the University of Georgia from the University of Pittsburgh in 2011, will succeed Charlotte Mason, who is returning to full-time teaching and research. Mason holds a Terry Chair of Business Administration and has served as department head since joining the UGA faculty from the University of North Carolina in 2008.

“I’m grateful to Charlotte for the outstanding way she has led the Department of Marketing and grown its reputation for teaching, research and professional service,” Ayers said. “I am absolutely confident that the department will continue to benefit from tremendous support and direction under John’s leadership, and I’m pleased he’s accepted the appointment. Our marketing students at the undergraduate and graduate level can continue to expect an incredible experience at Terry and to be well-positioned for success entering the job market.”

Hulland has served as the department’s Ph.D. coordinator since 2015 and has mentored dozens of doctoral students during his career. He has taught undergraduate and graduate courses in brand management, marketing planning and strategy, statistical research methods, among others.

As a scholar, his research is anchored in marketing strategy, and he’s had more than 20 articles published in premier journals. Among his interests, he’s co-authored research on social interactions – particularly in online communities – and how they influence consumer behaviors, the marketing-finance interface, and marketing resource management.

In 2018, Hulland was appointed editor-in-chief of the top-tier Journal of the Academy of Marketing Science and was asked to continue as editor for another three-year term. He’s also served in editorial roles for the Journal of Marketing, Journal of International Marketing and Journal of International Business Studies.

Among his honors, Hulland was chosen for two Terry College faculty awards in the past five years: the Teaching Excellence Award in 2016 and the Distinguished Research Award in 2020.

The Department of Marketing has earned a reputation for excellence and high productivity in research. The department’s faculty was ranked No. 15 in the United States – and 10th among public universities in the U.S. – for research published in the two premier American Marketing Association journals between 2011-2020. 

UGA also was the first university in the country to establish a master’s program in market research, with the inaugural class enrolling in 1980. The Master of Marketing Research has maintained a sterling reputation ever since, attracting graduate students from across the country and internationally and consistently placing 100% of its graduates in high-demand positions.

Marketing is the second largest undergraduate major in the Terry College, with nearly 900 students enrolled in the academic major this past year. The department also offers undergraduates two areas of emphasis – in Professional Selling and Digital Marketing – as program options for marketing majors.


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