Faculty + Research

Borrower Beware

By Carolyn Crist

Nov. 3, 2020

Research indicates the race of a mortgage broker influences the fees paid by a borrower of a different race

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Professor focuses on marketing, consumer behavior

By Merritt Melancon

Oct. 12, 2020

Julio Sevilla knows just what you were thinking when you bought “that”

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Management professors Pfarrer, Rodell and Mitchell named to endowed chairs

By Merritt Melancon

Oct. 6, 2020

Appointments of three faculty members recognizes department’s reputational excellence

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Ani Chakravarty honored for marketing strategy research

By Merritt Melancon

Jun. 15, 2020

American Marketing Association award goes to early-career academics

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Terry's Top Research Rankings

By Ed Morales

May. 28, 2020

A graphic showing the Terry College's top research productivity rankings in 2020

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Leave something to the imagination

By Merritt Melancon

Marketing researcher Julio Sevilla found that concealing a portion of a visually attractive item may make it more attractive to shoppers.

Mar. 31, 2020

New research shows partial concealment of a product may generate more online sales

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